Ford River Rouge Complex


To prepare for the new F150 line, Ford brought AME in to consult and provide lift equipment for the roll forming & stamping facility in the River Rogue complex. We assisted in providing a streamlined solution to move pre-slit coils from the ground floor to the second floor, then loaded onto a roll mill in a specific way.


The lift solution we designed is equipped with a specialty steel platform to allow the coil to load directly onto a mandrel without any type of adjustments, while also improving speed, reliability, and operator safety. Upon completion of the roll-forming line lift, our team provided tooling cart elevators designed specifically to assist the stamping operators on multiple assembly lines.